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A Short Reference of Facebook One-Sheeter Guides
Advertising on Facebook and Instagram involves details which can seem complicated. To nurture skills, advertisers…
Browsing: Facebook
The Value of Facebook Pixel Events
A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding…
How to Use the Facebook Pixel Event Setup Tool
Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their…
How to Duplicate a Saved Audience in Facebook Ads Manager
When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a…
How I Promoted My SMMW Speaking Session
Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth…
Facebook Account Optimization and Organization Techniques
It’s definitely that time of year. You’ve done so much brainstorming, preparing, and worrying about…
Why I Turned Off My Facebook Messenger Bot
During the past year, I experimented with a Facebook Messenger bot. Last week, I turned…
Facebook Attribution Tool: The Ultimate Introduction
Facebook recently announced the launch of the Facebook Attribution Tool, a free tool “designed to…
How to Determine Facebook Ad Spend by Country
Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad…
Are Instagram users included in Facebook Saved Audiences?
Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated…