Your Facebook ads campaign is working great. It’s profitable. Then, you decide to make an…

The typical advertiser has one primary set of goals with their Facebook ads: Generate the…

Want a quick way to split test different audiences with your Facebook ads? A new…

If you have a universal audience, it may be a good idea to create ads…

If you want to know how many conversions were driven by an ad, Facebook is…

Advertising on Facebook and Instagram involves details which can seem complicated. To nurture skills, advertisers…

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding…

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their…

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a…

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth…